Kassner - Sales Integrated Marketing®


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Press Release

Kassner To Present Free Seminar On New Sales Integrated Marketing® (SIM) Process

SIM Ensures That Marketing Has Clear Vision Of Sales Process

Pleasanton, CA-July 9, 2003-Kassner, the Sales Integrated Marketing Agency, is conducting a free seminar called "Maximizing Your Sales Potential While Minimizing Marketing Expenses" on July 15, 2003, 9-11 am, at Foley & Lardner, One Maritime Plaza, Suite 600 in San Francisco, CA. Executives, directors, sales and marketing managers of B-to-B companies selling high tech or complex products, services and technology are invited (space is limited) and can register at www.acteva.com/go/techventures. The seminar will be repeated August 12-14 at Wescon 2003, San Francisco, CA.

According to Javier Labra, President of Kassner, "The seminar will explore how our newly developed Sales Integrated Marketing or SIM process can help companies involved in long and complex sales processes to synchronize their marketing, sales and product strategies to increase the effectiveness of their sales tools, marketing materials and campaigns."

Essentially, SIM incorporates the best thinking of both sales and marketing, with an emphasis on creating the optimal selling experience for B-to-B clients. As a result, SIM is geared toward generating more sales opportunities, improving lead quality, reducing marketing and customer acquisition costs, and accelerating the sales cycle.

Conducting the free seminar is the co-developer of SIM and President, Javier Labra. Labra is a multi-disciplinary entrepreneur with over 15 years of marketing experience and business leadership. He grew Kassner from a graphic design boutique to a multimillion-dollar agency serving startups to Global 100 companies.

More information about the free seminar and SIM can be viewed at www.kassner.com; with registration handled at www.acteva.com/go/techventures. For details, contact Javier Labra, President at Kassner, at 4615 First St., Ste. 100, Pleasanton, CA 94566, 925-600-9000 x112, or javier@kassner.com.

About Kassner. The Sales Integrated Marketing Agency.

In 1992, Wendy Kassner founded the company that carries her name. As principal and creative director, she and partner, Javier Labra, molded Kassner into a marketing agency geared toward helping companies sell products or services by combining marketing and sales strategies with the
best branding and creative work. To date, Kassner has delivered more than 1,400 successful print, interactive, and trade show projects for both large and small clients in the high-tech, manufacturing, finance, retail and non-profit industries. Recently, Kassner developed their Sales Integrated Marketing (SIM) approach designed to take advantage of both Marketing and Sales perspectives to increase sales and marketing ROI with more effective sales tools and marketing campaigns. In addition to SIM, Kassner services include advertising, alliance campaigns, brand identity, direct marketing, events/trade shows, POP, packaging, sales tools, collateral, and more.
Labra, President, has over 15 years of experience in marketing and business leadership, and has the primary role in the research and development of SIM.