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What is sim?
Sales Integrated Marketing is an approach we devised to ensure our clients get marketing materials that make a measurable difference in their sales. It's a series of steps, each building on the previous one, that includes:
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Meeting with your marketing staff to get their perspective on product positioning, competition, pricing, distribution and other factors that affect the product's success.
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Asking your sales representatives the right questions in face-to-face interviews to understand their sales process, challenges, and pinpoint what really sells your product or service.
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Consolidating our findings and presenting them to Marketing so we can make any necessary course corrections before using what we've learned as the strategic foundation for your marketing programs.
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Writing specific project plans for the combination of marketing tactics–collateral, direct mail, advertising, Internet, public relations, trade shows, sales kits–that will be most effective in helping you reach your communications objectives.
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Developing a creative platform with messages and graphics that we collectively agree will have the greatest impact.
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Executing on our plans and delivering sales & marketing materials on time, on target, and within budget.
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