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Who needs SIM?
Of course we'd like to think everybody could benefit from our SIM approach, but we've found it makes the biggest difference for organizations that:
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Engage in business-to-business sales of complex products
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Follow a long and involved sales process
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Use personal and consultative selling
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Sell products that typically require customization or integration
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Sell products or services that impact multiple departments, systems or processes
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Must secure purchase approval from multiple decision-makers and influencers
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